Vintage War Machinery Materials Production Motivation Poster, Modern Day Feminist Icon, Rosie the Riveter.
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World War Posters from Private Companies to Raise the Levels of Factory Workers Morale, to Increase War Labor Industrial Safety and Boost War Industries Production: the famous image from "We Can Do It!"
often mistakenly called Rosie the Riveter.
 Rosie the Riveter - Rockwell |
On March 2, 1942, Donald M. Nelson, director of the War Production Board formed by by executive order of Franklin D. Roosevelt called for companies to voluntarily establish joint labor-management committees to help increase productivity and boost morale. These committees utilized the art departments of their own companies to create posters like this Tojo like careless worker! Be Careful! industrial safety poster" and the production motivational poster featured on this page titled: "We Can Do It!" from the Westinghouse Company War Production Co-ordinating Committee under the Office for Emergency Management, War Production Board. The artist/illustrator working for the Westinghouse when he made both these posters is J. Howard Miller. Interestingly the vintage image of the muscle flexing girl on this We Can Do It! poster is a modern day feminist icon which is now so widely recognized as Rosie the Riveter but this is actually a misnomer. J. Howard Miller created this poster in a limited series which was a Westinghouse Company in-house project and hung exclusively at company properties for only a short time, its' true beauty and artistic genius unrecognized, then replaced by the next poster in the series. When the poster was created there was no "Rosie the Riveter" feminist war industry icon but a short while later a song was written about such girl and the song was given the title "Rosie the Riveter". Then Norman Rockwell created a painting of a female war factory worker which had the same idea and bore the same title and it ended up on the cover of the Saturday Evening Post. Time past and the world turned and then this image from J. Howard Miller was rediscovered and resurrected and adopted by the modern world as the feminist icon and associated by most with "Rosie the Riveter". Among the differences between the muscular female by J. Howard Miller and the real original version by Norman Rockwell are simplicity and copyright; J. Howard Miller's strong female factory worker was simpler and could be freely reproduced because it any copyrights had expired. So you go girl (Geraldine Doyle is the real name of the factory worker who modeled for the famous poster image) you worked hard in the factory to help us win the war and you are still working to get women their proper place in the world!
More Poster Artist Information: Biography for Artist/Illustrator J. Howard Miller who created "We Can Do It!" the famous modern day feminist icon Rosie the Riveter at Wikipedia.
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