Historic Patriotic War Bonds & Stamps Sales Poster; painting of the American Flag being raised on Iwo Jima by the U.S. Marines based on the famous iconic photo by photographer Joseph John Rosenthal by artist Cecil Calvert Beall

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Official U.S. Treasury Department poster promoting the 7th War Loan war bond sales. The painting by C. C. Beall is based on a Pulitzer Prize-winning photograph taken by Associated Press photographer, Joe Rosenthal, of the second American flag raising by U.S. Marines on Mount Suribachi, Iwo Jima on February 23, 1945; 1945-O-637980 printed full color by the U.S. Government Printing Office Washinton D.C. Click for larger printable copyright free graphic file of American Flag Raising by Marines on Iwo Jima artwork on an Offical U.S. Tresury Department War Bond and Sales Poster.

Joseph John Rosenthal
(October 9, 1911 – August 20, 2006)

Joseph John Rosenthal took the photo on which this War Bond Sales Poster Painting by C.C. Beall is based; Joe Rosenthal was an American Associated Press photographer who received the Pulitzer Prize for his iconic World War II photograph Raising the Flag on Iwo Jima, taken during the Battle of Iwo Jima. The American people found great inspiration in Rosenthal's photo and viewed it as a potent victory symbol. Wire services flashed the iconic photograph around the world in time to appear in the Sunday newspapers on February 25, 1945. Many magazines ran the photo on their covers. The photo was used as part of a 1945 War Bond sales drive which raised $26.3 billion. Joseph Rosenthal's picture of the Marines raising the American flag at Iwo Jima motivated and inspired the free world and became one of the most famous best-known photographs of the war and continues to move and inspire to this day.

American Artist Painter Cecil Calvert Beall
(1892 - 1967)

Designer of this U.S. Army Air Force Recruiting Poster noted American Artist Cecil Calvert Beall (1892 - 1967) was art Director for the National Democratic Party during President Roosevelt's administration, Cecil Beall was a well-known illustrator and portrait artist during the 1930s and 1940s. His works were regularly featured in Saturday Evening Post and Collier's.
He was born in Saratoga, Wyoming, and going a long way from his childhood home, he studied in New York at the Pratt Institute and Art Students League with George Bridgman.

More Artworks from patriotic painter Cecil Calvert Beall
Cecil Beall	Do It Right	Sgt. Basilone

Marketing and selling U.S. Government Bonds to finance the United States of Americas involvement in WWII:
In 1940 Nazi Germany and the Soviet Union had already overrun and divided up Poland, Japan was making progress towards conquering China, Nazi Germany had alarmed the world with successful military actions against Denmark, Norway, Belgium, the Netherlands and France the United States began marketing "defense bonds" to discreetly help provide military finance for war preparations. The U.S. treasury made these defense bonds affordable to anyone, they were sold for as little as $18.75 and matured in ten years, at which time the United States government paid the bondholder $25. Bonds in larger denominations from $50 to $1000 were also available; for those that found it difficult to purchase an entire bond at once, 10 cent savings stamps could be purchased and collected in Treasury approved stamp albums until the recipient had accumulated enough stamps for a bond purchase. The name defense bonds was eventually changed to War Bonds after the Japanese attack on Pearl Harbor on 7 December, 1941, which resulted in the United States entering the war. The bond posters in this collection employed magnificent contemporary art with powerful text exhortations to buy war bonds accompanied with appeals to patriotism and conscience to successfully help sell the bonds. Also bond sales rallies were held throughout the country with famous celebrities, usually Hollywood film stars, to enhance the bond advertising effectiveness. The posters in this collection like the one shown on this page with the painted image of the wounded injured U.S. Army soldier "Care is costly. Buy war bonds & stamps" by artist Adolph Treidler were powerful and successful marketing tools to aid in the sale of war bonds and over the course of the world war two 85 million Americans purchased bonds totaling approximately $185.7 billion.

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